Previous Next> Given the following data from a recent Comparative Competitive Efforts page in the CIFR Your Company $66.00 6,000 No 6.3 300 13,000 70 70 539 539 10.0% Industry Average $76.28 6,225 None 6.3 300 14,350 Your Company INTERNET SEGMENT Retail Price (S per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (% vs. Ind. Av -13.0% -3.6% Same 0.0% 0.0% -9.4% -36.9% 76 538 538 10.0% +0.2% +0.2% 0.0% Based on the above data for your company, which of the following statements is false? O Your company's branded sales volume and market share in the Internet segment were O Your company's branded sales volume and market share in the Internet segment was negatively impacted by your company's brand reputation unaffected by your company's S/Q rating and model availability, which were both "average." Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes O Your company had a price-based competitive disadvantage of 13.0% O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation. Copyright 2018 by Glo-Bus Software, Inc