Previous Question 29 Next > Which one of the following statements about pursuing a broad differentiation strategy is false? Copyright by Glo-Bus Softwaro, Inc. Copying, distributing, or 3rd party website posting sexpressly prohibited and contatto copyright violanen. A low-cost provider strategy can defeat a broad differentiation strategy when buyers are satisfied with a basic product and don't think "extra" attributes deliver enough added value to justify paying a higher price. Overdifferentiating and overcharging are fatal strategy mistakes. If a company wants to generate the fiercely loyal customer following needed to earn superior profits and open up a differentiation-based competitive advantage over rivals, then its strategy must result in strong rather than weak product differentiation Any differentiating feature that works well is a magnet for imitators. The most durable and most profitable opportunities for achieving differentiation are in the product design and sales and marketing portions of a company's value chain. Previous Question 29 Next > Which one of the following statements about pursuing a broad differentiation strategy is false? Copyright by Glo-Bus Softwaro, Inc. Copying, distributing, or 3rd party website posting sexpressly prohibited and contatto copyright violanen. A low-cost provider strategy can defeat a broad differentiation strategy when buyers are satisfied with a basic product and don't think "extra" attributes deliver enough added value to justify paying a higher price. Overdifferentiating and overcharging are fatal strategy mistakes. If a company wants to generate the fiercely loyal customer following needed to earn superior profits and open up a differentiation-based competitive advantage over rivals, then its strategy must result in strong rather than weak product differentiation Any differentiating feature that works well is a magnet for imitators. The most durable and most profitable opportunities for achieving differentiation are in the product design and sales and marketing portions of a company's value chain