< Previous Question 3 Flawed ways to pursue a differentiation strategy include Next > overspending on efforts to differentiate the company's branded footwear so that the price the company has to charge to cover costs per pair is "too far above" the prices being charged by other rivals to capture a profitable volume of sales. failing to bid aggressively enough to sign more celebrities to contracts than any other company in the industry. overspending on advertising, not operating the company's plants at full production capacity (to keep manufacturing costs per pair below the industry average), and overspending on social responsibility and corporate citizenship. < Previous failing to produce branded footwear with an S/Q rating that is at least two-stars above the industry average in all four geographic regions. not charging the highest wholesale price for branded footwear in all four geographic regions. Next > C