Price Acceptability

Answer the questions below and then discuss the reasons for your answers. What does this exercise tell you about price acceptability?

1. How much would you pay for a 12-ounce soft drink at a

vending machine?

movie theater?

supermarket?

2. How much would you pay for a steak dinner at a(n)

cafeteria-style restaurant?

elegant restaurant?

charity benefit dinner?

3. How much would you pay to have a flat tire repaired

on a lonely stretch of highway?

in a town where efficient public transportation is available?

when schools and stores are within walking distance?

4. How much would you pay for a duplicate car key

just to have an extra key around?

at night in a mall parking lot when your keys are locked in your car?

when your nonrefundable airline ticket is in your locked car, your flight leaves in 30 minutes, and your car keys are lost?

DON'T FORGET: answer the question "What does this exercise tell you about price acceptability" or points will be deducted.