Price Elasticity of Demand This activity is important because marketing managers want to know how sensitive consumer demand is to changes in a product's price. Price elasticity of demand measures consumer demand reactivity to pricing changes and is expressed as follows: Price elasticity of demand (E)= Percentage change in quantity demanded Percentage change in price The goal of this activity is to demonstrate your understanding of price elasticity of demand by calculating and classifying the price elasticity of demand for Apple products. Roll over each product name to reveal the price and demand data. After calculating the product's price elasticity of demand, classify it as either inelastic or elastic. 1.25 million MacBook Pros 6.5 million AirPods Inelastic Demand 1.6 million MacBook Air units 10 million iPhones Elastic Demand

Price Elasticity of Demand This activity is important because marketing managers want to know how sensitive consumer demand is to changes in a product's price. Price elasticity of demand measures consumer demand reactivity to pricing changes and is expressed as follows: Price elasticity of demand (E)= Percentage change in quantify demanded Percentage change in price The goal of this activity is to demonstrate your understanding of price elasticity of demand by calculating and classifying the price elasticity of demand for Apple products. Roll over each product name to reveal the price and demand data. After calculating the product's price elasticity of demand, classify it as either inelastic or elastic. Price Elasticity of Demand This activity is important because marketing managers want to know how sensitive consumer demand is to changes in a product's price. Price elasticity of demand measures consumer demand reactivity to pricing changes and is expressed as follows: Price elasticity of demand (E)= Percentage change in quantify demanded Percentage change in price The goal of this activity is to demonstrate your understanding of price elasticity of demand by calculating and classifying the price elasticity of demand for Apple products. Roll over each product name to reveal the price and demand data. After calculating the product's price elasticity of demand, classify it as either inelastic or elastic