Price Escalation

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1. For a traditional distribution chain of manufacturer -> wholesaler -> retailer -> consumer, determine the distribution channel prices and the price to the consumer when the manufacturing cost is $20, the manufacturer wants a 30% markup, the wholesaler wants a 15% markup, and the retailer wants a 60% markup. a. Manufacturing cost = b. Pmw, price from manufacturer to wholesaler = c. Pwr, price from wholesaler to retailer = d. Prc, price from retailer to consumer =