Price Packs Offer discounts from regular price, such as "buy one, get one" Premiums Extra goods offered for free with purchase, such as kid's meal prize Articles imprinted with company Promo Products name, such as t-shirts, hats, etc. Point-of- purchase In-store displays, such as life-sized celebrity cardboard cut-outs Promo Tool Description and Example Contests/Games Entices people to play, such as Roll Up the Rim to Win Sweepstakes Entices people to enter a draw, such as Home Lotteries Choose any product, service or idea and create any on the following SALES TOOLS: ONLY ONE! Promo Tool Description and Example Samples Trial amount of a product, such as taste sample at supermarket Coupons Certificates to save money, such as those dispensed on store shelves. Increasing use of digital coupons Rebates Price reduction after purchase, such as mail-in proof of purchase Promo Tool Description and Example Price Packs Offer discounts from regular price, such as buy one, get one