Price Price (dollars/ unit) (dollars/unit) A S $50- $50- $1 40 30 - 30 - 20 D D. 20O 200 6CO 0 1000 200 400 BUU 1903 Quantity Quantity Figure 4 15. Refer to Figure 4. Assuming an identical outward shift of the supply curve caused by a technology innovation that reduces the cost of production, which market will sustain a larger increase in the number of units sold? a) Market A b) Market B c) There will be an identical change in quantity