Price Strategy in Marketing

Objective: The importance of price strategy in marketing and the different pricing strategies that companies can use to achieve their marketing objectives.

Explain the importance of price strategy in marketing. (4 points)

The factors that companies should consider when setting prices for their products or services. (6 points)

The different pricing strategies that companies can use to achieve their marketing objectives. (4 points)

In your essay, provide examples of companies that have used different pricing strategies and analyze the effectiveness of these strategies in achieving their marketing objectives. (6 points)