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Price Topping Topping Garden Dirty Water Garden Dirty Water Vienna Beef Vienna Beef Vienna Beef Vienna Beef $2.50 $2.50 $3.50 $3.50 Rank = 2 Rank

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Price Topping Topping Garden Dirty Water Garden Dirty Water Vienna Beef Vienna Beef Vienna Beef Vienna Beef $2.50 $2.50 $3.50 $3.50 Rank = 2 Rank = 6 Rank = 4 Rank = 8 Hot Dog Garden Dirty Water Garden Dirty Water Natural Casing Natural Casing Natural Casing Natural Casing $2.50 $2.50 $3.50 $3.50 Rank = 1 Rank = 5 Rank = 3 Rank = 7 a. Score the hot dog offerings from 0 to 7, with 0 being the lowest-utility hot dog and 7 being the highest- utility hot dog. b. Calculate the part-worth utility of each of the attributes at their different levels. c. For each combination of hot dogs, toppings, and prices, what is the utility measured in utils? d. Calculate the dollar value per util. e. What is the utility difference between Garden toppings and Dirty Water toppings in utils? f. What is the utility difference between Vienna beef dogs and natural-casing dogs in utils? g. If a nearby established competitor offers a Chicago Garden Dog at $3, what would be an appropriate price for a natural-casing hot dog with Garden toppings? A natural-casing hot dog with Dirty Water

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