Price was one of the main factors keeping organic food from becoming more popular. At the moment, consumers were not purchasing as much organic milk as the farmers were producing, since they were able to continue buying the less expensive regular milk.

If the price of organic milk stays high,

which of the following describes what will happen?

• a.)
• The price will go down until it reaches equilibrium.

• b.)
• The price will continue to increase.

• c.)
• As the price decreases, consumers will buy less milk.

• d.)
• Vendors will sell more milk at the higher price.