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Pricing a) Discuss some of the unique pricing issues faced by companies in the pharmaceutical industry. b) What are some reasons why identical drugs sold

Pricing

a) Discuss some of the unique pricing issues faced by companies in the pharmaceutical industry.

b) What are some reasons why identical drugs sold by the same company often are sold for dramatically different prices in different countries? How can the same drug, used for both humans and in animals, cost significantly different prices?

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