Pricing is important (another P from the 4Ps). Include the overall costs and expected/estimated revenue per year for the first 5 years after the launch of Apple TV (32","42, 52") . You will have to make some assumptions after doing some research related to manufacturing cost, distribution cost, sales and promotion costs, and expected market share. I do not expect to get the exact numbers but I expect you to have numbers that are based on some good quality research and assumptions. It can be a one-page excel or Table. Thank you.