Pricing plays an integral role in Canadian economy by allocating goods and services among consumers, governments and businesses. Pricing is essential to the business because it creates revenue, which is the basis of all business activity. In setting prices, marketing managers strive to find a level high enough to produce a satisfactory profit. Please argue the following questions. Why is pricing so important to the marketing manager (Minimum 150 word)? How does price allocate goods and services (Minimum 150 words)