PRICING PRODUCT USING THE TARGET- COSTING APROCH. ProDry is entering the professional hair dryer market. Research shows that their customers wish to pay $310 or less for each dryer. Cost accountants at the manufacturer have collected the following information:

Direct material/unit $ 50 Direct labor/unit $ 30 Variable overhead $ 30 Fixed costs (annually) $206,250 Estimated production for year one 3,750