Pricing Strategy Briefly describe pricing for Amazon. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following: How sensitive are your customers to changes in price? What revenue do you need to break even and achieve profitability? What does the price say about your product in terms of value, quality, prestige, etc.? Part 2: Distribution Strategy What is Amazon current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following: What are the best distribution channels and methods for you to use, and why? Will you have a retail outlet and if so, where will it be located? In what geographic area(s) will your product/service be available