Question
Pricing Strategy, Sales Variances Eastman, Inc., manufactures and sells three products: R, S, and T. In January, Eastman, Inc., budgeted sales of the following. Budgeted
Pricing Strategy, Sales Variances Eastman, Inc., manufactures and sells three products: R, S, and T. In January, Eastman, Inc., budgeted sales of the following. Budgeted Volume Budgeted Price Product R 111,400 $28 Product S 162,300 22 Product T 15,900 19 At the end of the year, actual sales revenue for Product R and Product S was $3,094,200 and $3,654,000, respectively. The actual price charged for Product R was $27 and for Product S was $21. Only $9 was charged for Product T to encourage more consumers to buy it, and actual sales revenue equaled $382,050 for this product. Required: 1. Calculate the sales price and sales volume variances for each of the three products based on the original budget. Sales price variance Sales volume variance Product R $ 114,600 Unfavorable $ 89,600 Favorable Product S $ 174,000 Unfavorable $ 257,400 Favorable Product T $ 424,500 Unfavorable $ 504,450 Favorable 2. Suppose that Product T is a new product just introduced during the year. What pricing strategy is Eastman, Inc., following for this product? Penetration pricing strategy
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started