Primary activities in Nike value chain analysis are directly related to the creation of delivery of products. According to Porter's model, they can be grouped into five main categories: inbound logistics, operations, outbound logistics, marketing and sales, and service. Nike has a supply chain that encompasses suppliers, transport, internal delivery, quality check to deliver up-to-the-mark goods and services. There are 567 factories globally in 42 countries manufacturing Nike products. Nike also has a particular focus on environmental safety and pollution reduction. They prefer suppliers with the same principle strategy and concern for the environment, quality, and sustainability. Most of the products by Nike are manufactured by independent contractors. Nike uses effective and wisely integrated marketing activities employing all marketing channels, including Television, physical marketing, paper, and social media. Nike is a master of marketing by sensitive and touching storytelling, connecting with the customers, and relating celebrities with the Nike products. Nike's value chain analysis is a complex study because of its broad portfolio and global business model. It is always a good idea to divide and rule when the model becomes so huge. Nike is a global company with its manufacturing plants, distribution centers, and retail outlets spread worldwide. Therefore, human resource management is a critical activity in the Nike value chain analysis. Nike has more than 70,000 employees globally, working in different capacities. The company provides a healthy environment for working and helps the employees to use their talents and identify with the company culture of diversity and inclusion. PROJECT INSTRUCTIONS: As a consultant in logistics management, you are approached by Nike to compile a report on applying transport management principles in their logistics and supply chain environment, given that they operate in an ever-changing environment Read the statement provided and conduct additional research on Nike before compiling your report.

report should contain in-text citations as well as a reference list according to the Harvard referencing method (available on the library website).

Your report should be addressed to the Nike board of directors and assist them in making changes to their understanding of the fundamentals of management in an ever-changing environment. 3.

DISCUSS :

III. Assess the difficulties Nike will encounter if the corporation does not match its logistics vision with the fundamentals of effective operational transport. 400 words.