Primary Customer Segment: The branch that the Marketing researchers would like to shift their focus on is the Krispy Kreme branch in Southwoods in San Pedro, Laguna. More specifically, the researchers would like to target young, female Filipino working professionals who reside in that area and employees who work near the branch. Lastly, according to studies, the specific customer segment's age ranges between 27 to 42 years old.

 Please explain, justify and expound on the following BMC Segments:

Make it detailed and comprehensive

 

Channels:

• Krispy Kreme Southwoods Branch
• Social Media Platforms (Facebook, Youtube)
• Food Delivery Services (Grab Food and FoodPanda)

 

Key Activities

• Consistent Training Program For Employees
• Forecasting
• Marketing
• Sales and Distribution

Please cite your references!