Primary Task Response: Within the Discussion Board area, write 500-700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

• How effective is mass media in campaigns that are aimed at the public good (such as those against drunk driving, encouraging no texting while driving, advocating getting regular health checkups, or preventing forest fires)?
• Have you changed your own behaviors because of these campaigns? If so, explain how.

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

• What did you learn from your classmate's posting?
• What additional questions do you have after reading the posting?
• What clarification do you need regarding the posting?
• What differences or similarities do you see between your posting and other classmates' postings?