Prime Solutions recently ran a series of simple advertisements for their interior paints. Despite the ads basic nature, viewers were able to easily recall the entire ad and its message highlighting the quality of Prime Solutions paints. Which dimension from the ADPLAN framework does this example best represent?

A) attention

B) amplification

C) positioning

D) linkage

2) Discovery Supply recently ran a series of advertisements on the radio. In a report to the CEO, the marketing specialist notes that the ad had 672 minutes of airtime over the past week. This information can be best classified under which of the following perspectives on communication effectiveness?

A) frequency

B) demand

C) supply

D) continuity