Principles of Marketing

PowerPoint Presentation

Make sure that it has no Plagiarism.

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1. Brand Positioning;

2. Identify which PRODUCT MIX PRICING STRATEGY Is following your Project's Brand;

3. What Pricing Objective is following your Brand?

SURVIVAL

MAXIMUM CURRENT PROFIT (luxury brands)

MAXIMUM MARKET SHARE PENETRATION PRICING

PRICE SKIMMING (consumer electronics)

PRODUCT-QUALITY LEADERSHIP

OTHER OBJECTIVES;

4. Your Brand has PRICE ELASTICITY? Justify your answer.;

5. What ISSUES do you think your brand is taking into consideration at the moment to fix prices?