Principles of Marketing project name(home business)

Project Guideline

You should identify a small business company that has a clear line of products or services that are available or well known to our local Kuwaiti Market.

Link to the company and product to be analyzed and answered

https://www.instagram.com/precisly.sara/?igshid=YmMyMTA2M2Y%3D

Product Introduction

The nature of the work is a simple home business. There is a room in the house dedicated to carrying out orders in which there are tools to carry out each order. The Business is about drawing on bags, wallets, skateboards, and other products that can be painted on. There are colors assigned to each type, and the colors that are used on wood are different from the colors that are used on leather. All of them are things that we draw on, we put a layer of protection on it so that it does not cause scratches.There are also many types of thick and thin brushes to make the Beautiful result. our goals is to trying a new surfaces to draw on whether it is leather wood fabric and shoes personalize your favorite item make it more unique and personalized . Excellence is a beautiful thing to have something unique and draw on the things you love and use daily .There are two ways to order, the first is for the customer to send the thing he wants us to provide with the drawing, and the customer chooses the specific drawing and colors.And the second way we provide in our project some of the wallets and choose the type and color of the wallet available, then the client chooses the required drawing or chooses drawings available on the site and the process is implemented and sent to the client.We deliver orders through a delivery company that we contract with monthly. We deliver orders at a low price. Brand Name @precisly.sara In Instagram and the project name belongs to the owner of the project that is doing the artwork. Communicate to order in Direct message on Instagram. This is our logo in this business " personalize your favorites pieces And always trying new things "

Please answer and follow the required steps with details

3) Consumer Analysis (Segmentation) (min 1 pag . Explain in detail the firm's segmentation strategy in its markets. What segmentation bases does the company use to identify its customers? . Justify the segmentation strategy used . . Don't list all segmentation strategies, only list the ones you will use