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Prior to beginning work on this assignment, read Harlan Landers' article, Individualized Coupons Aid Price Discrimination(Links to an external site.) , and address the following

Prior to beginning work on this assignment, read Harlan Landers' article, Individualized Coupons Aid Price Discrimination(Links to an external site.), and address the following items:

  • Explain why stores offer individualized coupons.
  • Evaluate advantages and disadvantages of price discrimination.
  • Analyze how individualized coupons aid price discrimination and give more profit to stores.

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