Prior to beginning work on this discussion, read Ellen Martin's article,The Ethics of Big Data(Links to an external site.) https://www.forbes.com/sites/emc/2014/03/27/the-ethics-of-big-data/#40508a766852

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Based on the article's content, respond to the following:

• Describe the microeconomic principles being used. What is the impact for demand?
• Evaluate the different market structures that big data benefits the least and the most from.
• While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.