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Prior to launching the Young Pink brand in China, Mary Kay performed a global environmental scan and identified that Chinese women were becoming more mature
Prior to launching the Young Pink brand in China, Mary Kay performed a global environmental scan and identified that Chinese women were becoming more mature in their understanding of skin care and cosmetics This finding is an example of factor.
A politicalregulatory
B economic
C technological
D competitive
E cultural
During its global environmental scan, Mary Kay found that the purchasing power of to yearold customers was increasing. This finding is an example of factor.
A politicalregulatory
B economic
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