Prioritize Customers

The Board is cautious of your decision but believes that you have a plan. You present two options to the board to back up your choice. One option is to invest a considerable amount in research and development to come up with a diverse set of innovative products to add to Avon's collection. Your goal is that Avon will have exactly what customers need. The other option you present is a plan to give more attention to the customers, whether personal or on the internet. Avon's success historically was based on personal relationships between sales representatives and customers.

Which plan is aligned with Avon's new strategy?

More attention to customers

Invest in R&D and provide more products to sell