PRIVATE BRAND STRATEGY Retailer Identify the retailer you work for. Your boss has assigned you the task of coming up with different private brands for a product you are selling. For each of the strategies below describe what the private brand you are creating looks like. STRATEGY Name of your Private Brand Features of the private brand you are designing Generic/House Brand Premium Brand Parallel Brand Exclusive Co-Brand What is your RECOMMENDATION and WHY? This template was developed by Soph Katsademas and is provided as an open educational resource under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC-BY-NC-SA 4.0) License. Product Sold