Private companies are owned by a private group of people. For example, the local taco shop down the street is considered a private company, and its ownership is not traded in the stock market. Public companies are those that are publicly traded in the stock market, and they are owned by investors. For example, Starbucks is a public company, and you and me can buy its shares of stock in the stock market. Because these companies are publicly held, public companies are highly regulated and they must present their financial results to the public in a quarterly and annual basis. These reports are filed with the SEC (Securities and Exchange Commission). The annual filing is known as the Annual Report, or 10K, and the quarterly filings are known as 10Q. These reports are prepared by the company and audited by independent auditors from a public accounting firm. Discussion requirements: Please visit starbucks.com, and under Investor Relations, find the most recent 10K filing. Starbucks Corporation - Financial Data - Annual Reports (Links to an external site.). Please copy these numbered questions, and answer the following questions: 1. Under Business, find the number of company operated and licensed stores, both in the Americas and International. 2. List 3 fixed costs you suspect each store will incur and provide your reasoning 3. List 3 variable costs you suspect each store will incur and provide your reasoning 4. Out of the 6 costs you identified, name 1 cost that is easier to control, and 1 cost that is harder to control (by control I mean reduce). 5. Please reply to at least 2 students