PRIZM, which stands for Potential Ratings Index by ZIP Market, is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other’s behaviors and lifestyles. 

Visit the PRIZM webpage. Enter a zip code that you are familiar with, such as your hometown’s zip code. 

Describe the statistics reported (income range, household composition, age, race/ethnicity) and the five (5) market segments displayed to the left (you can click on the segments for more insight). 

Do you agree with the description of the segments that you find? Why or why not? Now enter zip code 10001 (Manhattan, NY)? How do the segments