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Problem 1 ) ( 2 0 points ) An American consulting firm is planning to expand globally by opening a new office in one of
Problem points
An American consulting firm is planning to expand globally by opening a new office in one of
four countries: France, Canada, Italy, or Spain. The chief partner entrusted with the decision, L
Wayne Shell, has identified eight key success factors that he views as essential for the success of
any consultancy. He used a rating system of least desirable country to most desirable to
evaluate each factor.
Country RatingsKey Success
Factor
Weight
France Canada Italy Spain
Number of
consultants
National
literacy rate
Stability of
government
Product liability
laws
Product liability
laws
Similarity in
language
Acceptability
of consultants
Incentives
a Which country should be selected for the new office?
b If Spains score were higher in the Stability of government factor, to a how would its overall
score change? On this factor, at what score for Spain would the rankings change?
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