Problem 1. Utilities and Trade-offs (10 points) Assume that you work for a company that sells text books to students. You are expanding your on-line presence so students can purchase books from you in person, or on-line from anywhere in the world. (a) What types of utility do you think your customers will be looking for in buying from you on- line? (Minimum: 50 words) (4 points) (b) Some students wait until the last minute to buy their books, and become a bit desperate to get them quickly. What are some creative ways that you could balance the trade-off of inventory versus customer service level and transportation cost and service level? (Minimum: 100 words) (6 points)