Problem 11, describe HUTs and CLTs commonly used in marketing research

Problem 12, one of the ways to explain the importance of the marketing subject is to explain it in a way that is important to real companies. In other words, it explains how important marketing research is to the actual operation of a company. In the case of the US, he explained that this can be well understood by looking at the case of P&G's Pringles and the case of the CEO of a domestic CJ company. Briefly answer the problems in the two cases

Problems of CJ Corporation

Problems with Pringles

Problem 13 Briefly explain analysis of variance, discriminant analysis, and regression analysis used in marketing research.

Question 14, In marketing research, there are four measures that measure the degree of response from respondents. Briefly describe the four scales and give an example of each of these scales.