Problem 11 Reliable Product Co. manufactures product MK. The company is expected to show a profit of $14,00,000 from the production of this product MK in the year 2012, after charging fixed cost of $10,00,000. Product MK is sold for $50 per unit and has a variable cost of $20 per unit. Market research suggest the following responses" to price charges: Selling price Alternative reduced by Quantity sold increased by . 5% 10% B 7% 20% 10% 25% Evaluate these alternatives and suggest on profitability considerations, which alternative should be adopted for the forthcoming year 2013, assuming there is no change in the cost structure