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Problem 12-18 Return on Investment (ROI) and Residual Income LO12-1, LO12-2] I know headquarters wants us to add that new product line, said Dell Havas,
Problem 12-18 Return on Investment (ROI) and Residual Income LO12-1, LO12-2] I know headquarters wants us to add that new product line," said Dell Havas, manager of Billings Company's Office Products Division. "But I want to see the numbers before lI make any move. Our division's return on investment (ROl) has led the company for three years, and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROl, with year-end bonuses given to the divisional managers who have the highest ROls. Operating results for the company's Office Products Division for the most recent year are given belovw Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional operating assets $ 22,000,000 13,500,000 8,500,000 6,000,000 $ 2,500,000 $ 4,443,500 The company had an overall return on investment (ROI) of 16.00% last year (considering all divisions). The Office Products Division has an opportunity to add a new product line that would require an additional investment in operating assets of $2,289,300. The cost and revenue characteristics of the new product line per year would be $ 9,155,000 65% of sales $2,543,950 Sales Variable expenses Fixed expenses Required: 1. Compute the Office Products Division's ROl for the most recent year; also compute the ROl as it would appear if the ew product line is added. (Round the "Margin", "Turnover" and "RO" answers to 2 decimal places.) Total New Line Present Sales Net operating income Operating assets Margin Turnover ROI time times times 2. If you were in Dell Havasi's position, would you accept or reject the new product line? Accept O Reject 3. Why do you suppose headquarters is anxious for the Office Products Division to add the new product line? O Adding the new line would Increase the company's overall ROl. Adding the new line would Decrease the company's overall ROI. 4. Suppose that the company's minimum required rate of return on operating assets is 13.00% and that performance is evaluated using residual income. a. Compute the Office Products Division's residual income for the most recent year; also compute the residual income as it would appear if the new product line is added. Present New Line Total Operating assets Minimum required return Minimum net operating income Actual net operating income Minimum net operating income Residual income b. Under these circumstances, if you were in Dell Havasi's position, would you accept or reject the new product line? O Accept O Reject
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