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Problem 2 The IKEA concept started with the idea of providing a variety of affordable home furnishing products not just for the few but for

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Problem 2 The IKEA concept started with the idea of providing a variety of affordable home furnishing products not just for the few but for the many. This is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA concept exists in every part of the company, from design, sourcing, packaging and distribution through its own business model. The company's goal is to help more people live better lives at home. Source: ikea.co.id Question: Based on the case above, you are asked to provide a 3-dimensional review of the typology of consumer values that has been carried out by the IKEA company

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