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PROBLEM 2-23 CVP Applications; Contribution Margin Ratio: Degree of Operating Leverage L02-1, LO2-3, LO2-4, LO2-5, LO2-8 Feather Friends, Inc., distributes a high-quality wooden birdhouse that
PROBLEM 2-23 CVP Applications; Contribution Margin Ratio: Degree of Operating Leverage L02-1, LO2-3, LO2-4, LO2-5, LO2-8
Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $20 per unit. Variable expenses are $8 per unit, and fixed expenses total $180,000 per year. Its operating results for last year were as follows:
Sales $400,000
Variable expenses $160,000
Contribution margin $240,000
Fixed expenses $180,000
Net operating income $60,000
(each category is subtracted from the one prior ---- so 400k minus 160k equlas 240k, minus 180k equlas 60k)
Required: Answer each question independently based on the original data:
1. What is the product's CM ratio?
2. Use the CM ratio to determine the break-even point in dollar sales.
3. Assume this year's unit sales and total sales increase by 3,750 units and $75,000, respectively. If the fixed expenses do not change, how much will net operating income increase?
4a. What is the degree of operating leverage based on last year's sales?
4b. Assume the president expects this year's unit sales to increase by 20%. Using the degree of operating leverage from last year, what percentage increase in net operating income will the company realize this year?
5. The sales manager is convinced a 10% reduction in the selling price, combined with a $30,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? Do you recommend implementing the sales manager's suggestions? Why?
6. The president does not want to change the selling price. Instead, he wants to increase the sales commission by S1 per unit. He thinks this move, combined with some increase in advertis- ing, would increase this year's unit sales by 25%. How much could the president increase this year's advertising expense and still earn the same $60,000 net operating income as last year?
MUST SHOW ALL WORK! Please help. Thank you!
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