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Problem 3. A proposed motel, Bruno's, is scheduled to open in two months. The owner, Lou Bruno, seeks your advice on pricing. Although he knows

Problem 3.
A proposed motel, Bruno's, is scheduled to open in two months. The owner, Lou Bruno, seeks your advice on pricing. Although he knows he will have to modify your recommendations based on market prices, he desires a cost perspective. He gives you the following information:
Lou's investment ($) $ 9,224,000
Lou's desired ROI (Net income) 20%
Lou's marginal tax rate 30%
Funds borrowed $ 13,836,000
Interest rate 12%
Forecasted annual costs:
Depreciation, property taxes and insurance $ 3,689,600
Management fees 5% of room sales
Rooms department expenses 25% of room sales
Undistributed operating expenses $ 1,475,840
Assumptions:
Assume the Bruno has 150 guestrooms, and it expects to have an occupancy rate of 70%. Also, assume a 365-day year in your calculations.
Required:
1. How much sales revenue should the motel genereate to cover all the costs and make the desired return?
2. What sould be the ADR so that the motel can make the sales revenue found in question 1?
3. Bruno's has both single and double rooms. Assume that 80 percent of rooms sold are double rooms, and they sell at $20 more than the price of a single room. What is the average selling price of a double?

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