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Problem #32) Diamond Jewelers is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are

Problem #32) Diamond Jewelers is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are considering three possible media: TV, newspaper, and radio. Information regarding cost and exposure is given in the table below:

Medium

audience reached per ad

cost per ad ($)

maximum ads per week

TV (T)

7,000

800

10

Newspaper (N)

8,500

1000

7

Radio (R)

3,000

400

20

Based on problem #32, which of the following sets of constraints properly represent the limits on advertisements per week by media?

A) T 10; N 7; R 20

B) T 10; N 7; R 20

C) T + R + N 37

D) T + R + N 37

Based on problem #32, what is the optimal solution?

A) T = 10; N = 7; R = 20

B) T = 10; N = 0; R = 0

C) T = 10; N = 2; R = 0

D) T = 10; N = 20; R = 7

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