Question
Problem #32) Diamond Jewelers is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are
Problem #32) Diamond Jewelers is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are considering three possible media: TV, newspaper, and radio. Information regarding cost and exposure is given in the table below:
Medium | audience reached per ad | cost per ad ($) | maximum ads per week |
TV (T) | 7,000 | 800 | 10 |
Newspaper (N) | 8,500 | 1000 | 7 |
Radio (R) | 3,000 | 400 | 20 |
Based on problem #32, which of the following sets of constraints properly represent the limits on advertisements per week by media?
A) T 10; N 7; R 20
B) T 10; N 7; R 20
C) T + R + N 37
D) T + R + N 37
Based on problem #32, what is the optimal solution?
A) T = 10; N = 7; R = 20
B) T = 10; N = 0; R = 0
C) T = 10; N = 2; R = 0
D) T = 10; N = 20; R = 7
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