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Problem 3-7 (LO 3-5) A goodwill 05 12 A market researcher is studying on-line subscription services. She is particularly interested in what variables relate to
Problem 3-7 (LO 3-5) A goodwill 05 12 A market researcher is studying on-line subscription services. She is particularly interested in what variables relate to the number of subscriptions for a particular on-line service. She is able to obtain the following sample information on 25 on-line subscription services. The following notation is used: Sub Number of subscriptions (in thousands) Web page hits Average monthly count (in thousands) Adv The advertising budget of the service (in S hundreds) Price Average monthly subscription price (S) 714 points 37.95 37.66 37.55 38.78 642.9 17.6 35.1 37.67 38.23 36.90 38.28 584.3 28. 35.3 38.95 39.27 38.30 38.84 38.14 13.2 35.1 13.2 34.7 15.4 35.5 15 37.29 544. 11. 34.9 24.2 35.0 17.6 35.3 18 38.09 635.6 19.8 34.8 15,4 35.1 22.0 35.3 38.39 39.15 38.29 566.3 19.8 34.8 611.1 643.3 17 624.2 603.9 17.6 34.6 15.4 34.8 11.8 34.7 37.83 39.37 598.9 657.0 22 37.42 520. 19.8 35.1 23 38.83 629.6 22.0 35.3 685.0 676.3 587.4 576.4 570.8 28.6 35.1 17.6 35.6 17.6 34.9 22.0 35.4 17.6 35.0 24 38.33 680.24.2 34 25 40.24 651.2 33.0 35.8 D Click here for the Excel Dato File o. Determine the regression equation. (Negative value should be indicated with a minus sign. Round your answers to 4 decimal places.) K Prev 12 of 14 Next >
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