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First Quarter Second Quarter Third Quarter Fourth Quarter Sales 1,673,200 1,673,200 1,723,396 Cost of Goods sold 1,070,848 1,070,848 1,070,848 Gross Profit Margin 602,352 602,352 652,548


First QuarterSecond QuarterThird QuarterFourth Quarter
Sales
1,673,200
1,673,2001,723,396
Cost of Goods sold
1,070,848
1,070,8481,070,848
Gross Profit Margin
602,352
602,352652,548
Expenses




Makreting expenses150,588
177,694
150,588
Other General and Admin Expenses384,412
384,412
384,412
Total Expenses
535,000
562,106535,000
Profit (Loss)
67,352
40,246117,548

a. Calculate net profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for Bee Beautiful for the second quarter.

b. Including the ratio you developed in Question 5 along with those in the first part of this question, how do you feel Bee Beautiful is doing as a company? (Answer in a line or two on your spreadsheet.)

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