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Problem 4 First Quarter Second Quarter Third Quarter Fourth Quarter Sales 1,673,200 1,673,200 1,723,396 Cost of Goods sold 1,070,848 1,070,848 1,070,848 Gross Profit Margin 602,352

Problem 4 First Quarter Second Quarter Third Quarter Fourth Quarter
Sales 1,673,200 1,673,200 1,723,396
Cost of Goods sold 1,070,848 1,070,848 1,070,848
Gross Profit Margin 602,352 602,352 652,548
Expenses
Makreting expenses 150,588 177,694 150,588
Other General and Admin Expenses 384,412 384,412 384,412
Total Expenses 535,000 562,106 535,000
Profit (Loss) 67,352 40,246 117,548

a. Calculate net profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for Bee Beautiful for the second quarter.b. Including the ratio you developed in Question 5 along with those in the first part of this question, how do you feel Bee Beautiful is doing as a company? (Answer in a line or two on your spreadsheet.)

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