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PROBLEM (a) DOES NOT NEED SOLVED - I JUST NEED THE NEW CONSTRANT! Thanks 9. Promotional Budgeting. The Westchester Chamber of Commerce periodically sponsors public
PROBLEM (a) DOES NOT NEED SOLVED - I JUST NEED THE NEW CONSTRANT! Thanks
9. Promotional Budgeting. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: a. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? \begin{tabular}{l|c|c|c} \hline Constraint & Television & Radio & Online \\ \hline \begin{tabular}{l} Audience per \\ advertisement \end{tabular} & 100,000 & 18,000 & 40,000 \\ \hline Cost per advertisement & $2,000 & $300 & $600 \\ \hline Maximum media usage & 10 & 20 & 10 \end{tabular} In 12-9a, suppose the problem is changed as follows: Instead of maximizing the total audience contact, we now want to achieve total audience contact of at least 800,000 . Write down this new constraint for the total audience contact using the variable names T= number of television advertisements R= number of radio advertisements O= number of online advertisementsStep by Step Solution
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