Question
Problem B (pricing) Pick-Me-Up Company is introducing a new coffee in its stores and must decide what price to set for the coffee beans. An
Problem B (pricing) Pick-Me-Up Company is introducing a new coffee in its stores and must decide what price to set for the coffee beans. An estimated demand schedule for the product follows:
Price | One-pound units demanded |
$ 5 | 80,000 |
6 | 72,000 |
7 | 56,000 |
8 | 48,000 |
9 | 36,000 |
10 | 30,000 |
Estimated costs follow:
Variable manufacturing costs $2 per unit
Fixed manufacturing costs $40,000 per year
Variable selling and administrative costs $1 per unit
Fixed selling and administrative costs $20,000 per year
a. Prepare a schedule showing management the total revenue, total cost, and total profit or loss for each selling price.
b. Which price do you recommend to the management of Pick-Me-Up? Explain your answer.
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