Problem: Cyber Bullying

• Identification and analysis of the social marketing problem / issue,The social marketing problem is identified along with plan's purpose in terms of required behaviour change in specific location.
• Situation Analysis Stakeholders analysis Upstream Policy Issues,Situation analysis and stakeholder analysis both analyse ability to reach goals. Upstream policy issues impact is clear.
• Choice and justification of appropriate social marketing theory for application,Social marketing theory chosen and critical elements identified. Justification of choice is clear and precise and linked to the elements critical for behaviour change.
• Segmentation &Targeting,Purpose of social marketing plan intervention with specific segments considered and target market (audience) identified with deep analysis.
• The marketing mix,Formulation of offer is fully developed. Full use of 4Ps or 7Ps.
• Recommendations for implementing and evaluating the social marketing approach, Implementation & evaluation uses an excellent range of measures with statistics / incidence rates to track response to social marketing intervention and to track behaviour change after intervention.