Problem for Questions 8 and 9: Ms. Donovan CEO wants to provide guidance to her brand manager for selling beer via the internet. Her analyst has given her an incomplete gains chart. She does not have time to ask the analyst for a revision and must do it herself (Ms. Donovan will deal with the analyst's lapse after her board meeting and it won't be a fun discussion) or give the problem to you, her assistant since you exude confidence. It's your chance to prove yourself. As Ms. Donovans' assistant, your job is to a) solve for the missing information and b) provide her with a launch recommendation based on questions that will be found beneath the following chart: Bucket Incremental Gains on Validation Sample Response Sample % count Rate 20% 2000 9.02% 26% 2000 7.38% 1 2 Gain Index 86% 52% This is a missing number 13% 3% 3 4 5 6 7 15% 11% 7% 6% 5% 1988 2012 1990 2010 2008 6.12% 5.46% 5.00% 4.69% 3.50% -3% 4% 3% 8 9 10 Cumulative 1992 2004 1,996 20000 3.10% 2.90% 1.28% 4.85% -28% This is a missing number -40% -74% 3% 100% Use the information in the attached document to answer the following: Because the regression numbers are missing and the analyst is unavailable, the CEO's assistant decides that the initial launch should take place using the first five buckets of the test panel. What is the cumulative gain in percent for the first five buckets of the test panel? Background for 8, 9 Final.pdf TT TT Paragraph Arial 3 (12pt) ET T To fx Mashups loli Mill MINI HTML CSS Problem for Questions 8 and 9: Ms. Donovan CEO wants to provide guidance to her brand manager for selling beer via the internet. Her analyst has given her an incomplete gains chart. She does not have time to ask the analyst for a revision and must do it herself (Ms. Donovan will deal with the analyst's lapse after her board meeting and it won't be a fun discussion) or give the problem to you, her assistant since you exude confidence. It's your chance to prove yourself. As Ms. Donovans' assistant, your job is to a) solve for the missing information and b) provide her with a launch recommendation based on questions that will be found beneath the following chart: Bucket Incremental Gains on Validation Sample Response Sample % count Rate 20% 2000 9.02% 26% 2000 7.38% 1 2 Gain Index 86% 52% This is a missing number 13% 3% 3 4 5 6 7 15% 11% 7% 6% 5% 1988 2012 1990 2010 2008 6.12% 5.46% 5.00% 4.69% 3.50% -3% 4% 3% 8 9 10 Cumulative 1992 2004 1,996 20000 3.10% 2.90% 1.28% 4.85% -28% This is a missing number -40% -74% 3% 100% Use the information in the attached document to answer the following: Because the regression numbers are missing and the analyst is unavailable, the CEO's assistant decides that the initial launch should take place using the first five buckets of the test panel. What is the cumulative gain in percent for the first five buckets of the test panel? Background for 8, 9 Final.pdf TT TT Paragraph Arial 3 (12pt) ET T To fx Mashups loli Mill MINI HTML CSS
