Problem: Quest sales so far this year are weak. What can the company do to increase sales?

In following table, complete the following risk/reward table to score each solution according to the risks and rewards it presents. Assign a score of High, Moderate, or Low to each option. Identify the preferred alternative.

Option	Potential Reward	Potential Risk
Increase tour prices
Offer popular tours more often
Cut expenses, including staff

Explain why you assigned the scores you did.