Problem Sets Total Questions 29 41 42 43 Course: Kwantlen MRKT 3240: Marketing Analytics & Info Management S10 with Philip Ho Fall 2021 Module: Marketing ROI / Problem Set ID: 1100 Western Athletic Club International (WACI) owns and operates a chain of fitness clubs and uses CLV analysis to support pricing and promotion decisions. At standard prices, WACI generates a monthly margin of $77 per person. The average monthly membership retention rate is 93% and WACI'S CFO has determined the appropriate annual discount rate is 9%. Management realizes that improving customer retention is the key to improving the performance of the business and is therefore considering several alternative plans. Currently. WACI has 995 members GYM MEMBERSHIP APPLICATION 4/5 SPORT What is the appropriate discount rate to use in the CLN calculation? 0.00% Monthly Discount Rate (N) PS4 1 2 3 4 5 6 7 EXIT SUBMIT