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Problem Sets Total Questions Course: Cal St. Fullerton Principles of Marketing 351 with Chiranjeev Kohli - F19 Module: Margins 2: Channels Problem Set ID: 1009

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Problem Sets Total Questions Course: Cal St. Fullerton Principles of Marketing 351 with Chiranjeev Kohli - F19 Module: Margins 2: Channels Problem Set ID: 1009 20 A distribution channel for the sale of imported Italian leather shoes includes a manufacturer, a distributor and a retailer. The retailer sells the shoes to his consumers for $122 a pair, earning a margin of 20%. The distributor buys the product directly from the manufacturer for $69. The manufacturer realizes a 56% margin when selling to the distributor. If the retailer must maintain a margin of at least 12% on every pair of shoes sold and believes the retail customer won't pay more than the current retail price, what is the most the retailer would be willing to pay the distributor for shoes? 0.00 dollars Submit Answer Exit PS3 1 2 3 4 5 CALCULATED VARIABLES: dprice = $97.60 margin = $24.40

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