PROBLEM STATEMENT:

In 1999, thirty Belgian children became ill after drinking Coke products that were an improperly processed batch of carbon dioxide. Governments of Belgian, Luxembourg, and Netherlands all recalled Coke products after this incident. France later announced that more than 100 people were sick because of the bad Cokes. Due to the banishment of Coca-Cola products across Europe, Banoqua, a new Coke water product was found to be contaminated with mold in Poland. The crisis was all handled with a slow response from the company, as well as the assumption that the situation was underestimated.

*STATEMENT OF THE OBJECTIVE:

a)To determine what went wrong with the production.

b)To determine how to recover the company's image in Europe.

c)To determine how to maintain market share when problems like this arise.

What are the areas of consideration?